Product Designer
Design tied to a business problem: from discovery and research to measured impact across storefronts, journeys and digital products.
I’m a UI/UX Designer focused on e-commerce and product. Designing since 2021, I currently lead UI strategy and the Design System at Bis2Bis — where standardisation cut design effort per store from ~60h to ~30–36h and reduced rework 6×. I work across B2B and B2C, with a bias for decisions that move metric, not just mockups that look good.
Design tied to a business problem: from discovery and research to measured impact across storefronts, journeys and digital products.
Conversion-focused landing pages and institutional websites. Wireframe to dev handoff, with post-launch support and maintenance.
Scalable standards applied across products and clients — cutting rework and keeping visual consistency across distributed teams.
Bis2Bis Ecommerce - User Interface Designer
Mar 2024 - Present
Freelancing - Web Designer
Aug 2023 - Present
Memorizely - Figma Training: Beginner to Advanced
2024 - 2025
Google - UX Design Professional Certificate
2023