About Me

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I’ve designed e-commerce and product experiences since 2021 — moving from graphic design at agencies into UI/UX. Today I lead UI strategy and the Design System at Bis2Bis, where standardisation cut store delivery time by 30–45% and reduced rework up to 6×. I work across B2B and B2C storefronts, custom B2B solutions, landing pages and institutional websites — discovery and research → high-fidelity prototyping in Figma → developer-ready handoff, with cross-functional alignment across Product, Engineering and Marketing. I value small teams with real autonomy, design tied to business outcomes, and processes that scale.

Hard Skills

UX/UI Design and Cross-Platform Experience

  • UX/UI Design for Cross-Platform Applications.
  • Responsive and Adaptive Design.
  • Information Architecture and Best Practices for Accessibility.
  • Refined Aesthetic Sense in Visual Design

Design Process and Lifecycle

  • User-Centered Design and Discovery Processes.
  • Design Thinking and Hypothesis Validation.
  • Navigation Flow Definition and Creation of Functional Prototypes.
  • Animations and Micro-Interactions for Digital Interfaces.

Development and Implementation

  • Basic Knowledge of HTML and CSS for Design and Implementation.
  • No-Code Development for Prototyping and Web Development.

Tools and Prototyping

  • Animations and Micro-interactions for Digital Interfaces.
  • Interactive Prototyping and Navigable Interface Design.

User Research and Testing

  • User Research, Interviews, Usability Testing, and Iteration.
  • Quantitative and Qualitative Analysis.
  • Hypothesis Generation and Needs Identification.
  • Personas, User Journey, and Empathy Maps.

Design System and Standards

  • Participation in the Creation and Management of Scalable Design Systems.
  • Understanding WCAG Accessibility Guidelines and Compliance with LGPD.
  • Application of Best Practices for Design Standardization and Consistency.

Experience

  1. Bis2Bis Ecommerce - User Interface Designer

    Mar 2024 - Present

  2. Freelancing - Web Designer

    Aug 2023 - Present

  3. ProMidia - Designer

    June 2023 – Jan 2024

  4. Estriba Marketing - Graphic and Web Designer

    July 2021 – July 2023

Certifications

  1. Memorizely - Figma Training: Beginner to Advanced

    2024 - 2025

  2. Google - UX Design Professional Certificate

    2023

  3. Harvard University - CS50: Introduction to Computer Science

    2023

  4. State University of Londrina (UEL) – Bachelor's Degree in Economics

    Feb 2019 – Not completed

Stack

Figma
Photoshop
Framer
ChatGPT
Midjourney
HTML5 - CSS
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Do you have any project idea you want to discuss about?

Contact Me